Good thing CC is anonymous because I am going to admit a really silly behavior. I make decisions, when there is information to do so, based on my own alma mater or my kids. So I watch CBS in the morning rather than ABC, etc. ( And it is also mostly news and not as much fluff, but that is another discussion.). I shop at Home Depot rather than Lowes. And the decision list goes on. Eat Ben & Jerry's over other ice creams, etc. ( And especially hope Phillip Roth wins the Nobel Prize in Literature.)
I guess I figure that if my, or my kids, alma maters become more wealthy, prestigious,or well known, that will benefit them, ie school reputation goes up, so does their degree. I also figure, if the above, there will be more donations, to the benefit of future potential scholarship students.
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